Unveiling the Science Behind Digital Display Mastery

In the bustling realm of digital media, where innovation meets imagination, there exists a beacon of brilliance: Primary Colours. Step into their world, where every pixel tells a story, and every display is a canvas for creativity and technology to converge.

Aspect Ratio: The Canvas of Creativity

At Primary Colours, we understand that the foundation of captivating content lies in the aspect ratio – the perfect balance between width and height. Like a master painter with a blank canvas, we ensure that every digital display is meticulously crafted to showcase content in its most captivating form.

Bezel: Framing Excellence

Step closer, and you’ll notice the elegant frame that surrounds our displays – the bezel. More than just a border, it’s a testament to our commitment to excellence and attention to detail. With sleek and slim bezels, we frame your content with precision, ensuring a seamless viewing experience that captivates and inspires.

Brightness: Illuminating Brilliance

As the sun rises, so does the brilliance of our displays. With brightness levels measured in nits, our screens shine with unparalleled intensity, cutting through the noise and capturing attention with every pixel. Whether under the bright lights of the city or the vast expanse of the outdoors, our displays illuminate the world with clarity and brilliance.

Content Management: Orchestrating Engagement

Behind every captivating display lies a symphony of content management. From scheduling to distribution, our expert team orchestrates every element with precision and finesse. With innovative solutions and cutting-edge technology, we ensure that your message reaches its audience with maximum impact and engagement.

Contrast Ratio: Painting with Light and Shadow

In the world of digital displays, contrast is king. From the deepest blacks to the brightest whites, our displays boast a contrast ratio that brings content to life with unparalleled depth and vibrancy. With every scene, we paint with light and shadow, creating visuals that leap off the screen and into the hearts and minds of your audience.

Pixel Pitch: The Building Blocks of Brilliance

Zoom in, and you’ll discover the building blocks of brilliance – pixels arranged in perfect harmony. With pixel pitch measured in millimeters, we ensure that every display is optimized for maximum resolution and clarity. From intricate details to sweeping vistas, our displays deliver images that are crisp, clear, and breathtakingly beautiful.

Refresh Rate: A Symphony of Motion

In the world of dynamic content, every frame matters. With a refresh rate measured in Hertz, our displays deliver a symphony of motion that captivates and mesmerizes. From fluid animations to smooth transitions, every moment is brought to life with precision and clarity, ensuring a viewing experience that is nothing short of magical.

Video Processor: The Maestro of Multimedia

Behind the scenes, the video processor works its magic – transforming raw data into stunning visuals that dazzle the senses. With cutting-edge technology and unparalleled expertise, our video processors ensure that every frame is optimized for maximum impact and clarity. From scaling to formatting, we ensure that your content shines with brilliance and beauty.

The bottom line: Digital Display is world of Infinite Possibilities

As the story unfolds, we invite you to embark on a journey into the world of digital display mastery. With Primary Colours as your guide, the possibilities are endless, and the future is bright. Step into the light, and let your imagination take flight – for in the world of digital media, anything is possible.


Using a specifically designed lightweight aluminium backed LED, the units installed at Prison Break have exceptional heat dissipation properties, as well as excellent display brightness and visibility. This dual screen setup was installed to maximise visibility to both north and southbound traffic in the two peak traffic times at this highly visible site.