Primary Colours: Leading the Way in Digital Display Solutions

The digital display industry is undergoing a profound transformation, with traditional printed media giving way to dynamic, eye-catching digital displays. In this rapidly evolving landscape, choosing the right technology and service provider is paramount for media owners seeking to maximize their impact and return on investment.

Enter Primary Colours, the market leaders in digital display services. With decades of experience and a proven track record, this locally based firm stands at the forefront of delivering cutting-edge display solutions, tailored to the unique needs of Southern Africa’s media landscape.

Product Quality and Innovation

At the heart of Primary Colours’ success lies a commitment to excellence in product quality and innovation. Leveraging their deep expertise and specialist product knowledge, they ensure that every installation meets the highest standards of performance and durability. From indoor signage to towering LED billboards, this is the display technology supplier that delivers solutions to captivate audiences and drive results.

Manufacturer Relationships

By building and maintaining strategic partnerships with top global manufacturers, the team has gained access to the latest advancements in display technology. This enables them to stay ahead of the curve and deliver state-of-the-art installations that set new industry standards. By working closely with these leading manufacturers, Primary Colours ensures that clients receive the most advanced and reliable products on the market.

Track Record

With a portfolio boasting some of South Africa’s most recognizable digital display installations the company has earned a reputation for excellence and reliability. From iconic landmarks along our national highways to installations visible in most of our bustling urban centers, their projects stand as testament to their expertise and their dedication to client satisfaction. Whether it’s a standard billboard conversion or a custom-built LED masterpiece, this is the company media owners trust to deliver results that exceed expectations.

ROI for Media Space Owners

Primary Colours understands that for media space owners, achieving a strong return on investment is essential. That’s why they go beyond simply delivering a solution – they provide strategic guidance and support to ensure long-term sustainability and success. By focusing on the bigger picture and prioritizing ROI, the team empowers their clients to maximize the value of digital displays and unlock new revenue streams.

Primary Colours is more than just a service provider – they’re a trusted partner committed to helping media owners thrive in the digital age. With their unmatched expertise, innovative solutions, and unwavering dedication to client satisfaction, they continue to be the partner of choice, leading the way in digital display excellence.


Using a specifically designed lightweight aluminium backed LED, the units installed at Prison Break have exceptional heat dissipation properties, as well as excellent display brightness and visibility. This dual screen setup was installed to maximise visibility to both north and southbound traffic in the two peak traffic times at this highly visible site.