Content Management & Programmatic Integration

As accredited preferred partners for the Broadsign content management tools,  Primary Colours currently manages content on multiple sites and media owners. Broadsign are currently the largest out of home media content management solution active in South Africa. As a global leaders in this niche they have a market share larger than any alternates combined. An important factor to consider is that Primary Colours conducts this service on both our own supplied displays as well as most other digital displays. Get it touch to discuss your specific needs

Programmatic integration platforms, also known Supply Side platforms (SSP’s) uses software that enables customers to plan out, book and distribute content across networks of screens. Content impressions are displayed across multiple regions on the selected media sites out of a preset budget, making planning, booking and budgeting that much easier and more transparent.

Years of Experience
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Projects Completed
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Linden Road


Melrose Arch

How Can We Help You?

Primary Colours works with global leaders in display and communications systems to deliver crystal-clear visual and audio signals when and where you want them. We leverage both hardware and software to create tailormade solutions and get your message across in an unmissable, cost-effective way.


Using a specifically designed lightweight aluminium backed LED, the units installed at Prison Break have exceptional heat dissipation properties, as well as excellent display brightness and visibility. This dual screen setup was installed to maximise visibility to both north and southbound traffic in the two peak traffic times at this highly visible site.