About Us

Capture eyeballs, hearts & minds

With decades of experience in the digital display industry, we have successfully implemented some of Southern Africa’s most recognisable installations for media companies, corporates, architects, and property owners.

Whether it’s impactful advertising, infotainment, or illumination services, Primary Colours offers a turnkey solution to suit your requirements.

Our services begin with consultation and concept, technology selection and sourcing to meet the specific needs of your installation, and include execution, installation project management, as well as ongoing content management and support services.

Get in touch today to leverage our expert team’s product knowledge and relationships with global leaders in display and communication technology. Our proven track record and experience ensure you receive the right hardware and software solutions for your business.

Expertise & Experience

The core team have accumulated over 2 decades of experience in the fast pace world of digital display technology, and have a proven track record with referenced successfully completed projects all over the country.

Innovation & Imagination

Operating at the cutting edge of technological advances, we ensure that you have access to the brightest ideas and most innovative solutions available on the global market.

 

Service & Solutions

We pride ourselves on our customer service and our attention to detail. Our hands-on approach to problem-solving means that our team make it our business to understand your business.

 

Management Team

Ashendra Singh

Co-Founder

Ashendra’s involvement with digital media began during his varsity days, and led him to study computer sciences (as well as acquiring an MBA) before joining Spectrum Visual Networks as a Software and Development Manager.

As Lead Developer for the company’s digital cinema management and exhibition system, he oversaw the design and implementation of one of the first software-based, full HD video digital cinema playback systems within Ster Kinekor.

His achievements led to promotions, first to the post of Chief Technology Officer and then COO in 2010. His business experience enabled him to next work as a private management consultant, before becoming Manager of Awethu Ventures, in which role he was able to develop three substantial business cases from inception to approval.

In 2015, Ashendra moved to Maboneng Broadband as Chief Technology Officer where his key project responsibilities included and implementing the precinct network infrastructure, and managing ISP relations on an open network.

Returning to digital media – and bringing a wealth of business experience with him – Ashendra co-founded Primary Colours with Grant Neill in 2017.

Areas of Expertise

  • Software and Development
  • Digital Cinema Management
  • Network Infrastructure
  • Digital Media
  • ISP Relationship Management

 

Education

  • MBA
  • BSc, Computer Sciences

Grant Neill

Co-Founder

Grant Neill has a background in sound engineering an aircraft maintenance, and many years of experience in audio and digital media. After working in professional sound engineering in the UK, Grant returned to SA to join Sharp Electronics’ Special Applications Division, where he was tasked with managing projectors and professional audio equipment applications for the 1995 Rugby World Cup.

Running his own AV consulting business deepened his technical and business skillset, and meant that when he joined Questek he could close deals that led to some of South Africa’s most iconic AV installations.

Grant was a key figure in the introduction of OOH digital screens in the country, as he sold the first Barco LED screens to Primedia Outdoor. This helped ignite a digital advertising revolution which continues to this day.

With over ten years at Spectrum Visual Networks under his belt, Grant has vast experience in Projection, Control Room Applications, Corporate Audio Visual, Digital Cinema, Out of Home Digital Media, Digital Signage, Digital Menus, VoIP, Video On Demand and Home Theatre applications. This experience now powers Primary Colours, the digital display services company he founded with Ashendra Singh in 2017.

Areas of Expertise

  • Sound Engineering
  • AV Consulting
  • OOH Digital Screens
  • Control Room Applications
  • Digital Signage

 

Education

  • Sound Engineering

How Can We Help You?

Primary Colours works with global leaders in display and communications systems to deliver crystal-clear visual and audio signals when and where you want them. We leverage both hardware and software to create tailormade solutions and get your message across in an unmissable, cost-effective way.

PRISON BREAK MARKET

Using a specifically designed lightweight aluminium backed LED, the units installed at Prison Break have exceptional heat dissipation properties, as well as excellent display brightness and visibility. This dual screen setup was installed to maximise visibility to both north and southbound traffic in the two peak traffic times at this highly visible site.