Not everyone can handle the pressure of being continuously in the public eye, but that’s what we thrive on at Primary Colours. It’s how we judge our achievements, and how we set ourselves the targets that see us constantly improve.

In today’s world, we are all bombarded with visual information. Much of it is the optical equivalent of background noise, and all that clutter occupies people’s eyeballs. Getting your message across means using the optimum combination of technology, targeting and location.

That’s exactly what Primary Colours does. Whatever the message that you want to convey, from simple (but accurate) data to live video streams, we help you put it in front of the people who need to see it, when and where they’re most receptive.

We don’t sell off-the-shelf solutions; we develop bespoke solutions to solve your problems and exceed your expectations.

We harness the power of digital technology to capture eyeballs, hearts and minds.

The Right Tools. The Right Solution.

We’re ready to deliver on the promise of the latest digital display technology.

Contact us today to put the latest digital display technology to work for your clients.

Video Distribution Systems


We have accumulated over 21 cumulative years of experience in digital display technology, and a proven track record of successfully completed projects,

advertising displays


We operate at the cutting edge of technological advances, ensuring that you have access to the brightest and most innovative ideas on the market.


We pride ourselves on our customer service and our attention to detail. We take a hands-on approach to problem-solving and make it our business to understand your business.

Meet The Team.

Ashendra Singh
Ashendra SinghCo-Founder
Ashendra’s involvement with digital media began during his varsity days, and led him to study computer sciences (as well as acquiring an MBA) before joining Spectrum Visual Networks as a Software and Development Manager.

As Lead Developer for the company’s digital cinema management and exhibition system, he oversaw the design and implementation of one of the first software-based, full HD video digital cinema playback systems within Ster Kinekor.

His achievements led to promotions, first to the post of Chief Technology Officer and then COO in 2010. His business experience enabled him to next work as a private management consultant, before becoming Manager of Awethu Ventures, in which role he was able to develop three substantial business cases from inception to approval.

In 2015, Ashendra moved to Maboneng Broadband as Chief Technology Officer where his key project responsibilities included and implementing the precinct network infrastructure, and managing ISP relations on an open network.

Returning to digital media – and bringing a wealth of business experience with him – Ashendra co-founded Primary Colours with Grant Neill in 2017.

Areas of Expertise

  • Software and Development
  • Digital Cinema Management
  • Network Infrastructure
  • Digital Media
  • ISP Relationship Management


  • MBA
  • BSc, Computer Sciences
Grant Neill
Grant NeillCo-Founder
Grant Neill has a background in sound engineering an aircraft maintenance, and many years of experience in audio and digital media. After working in professional sound engineering in the UK, Grant returned to SA to join Sharp Electronics’ Special Applications Division, where he was tasked with managing projectors and professional audio equipment applications for the 1995 Rugby World Cup.

Running his own AV consulting business deepened his technical and business skillset, and meant that when he joined Questek he could close deals that led to some of South Africa’s most iconic AV installations.

Grant was a key figure in the introduction of OOH digital screens in the country, as he sold the first Barco LED screens to Primedia Outdoor. This helped ignite a digital advertising revolution which continues to this day.

With over ten years at Spectrum Visual Networks under his belt, Grant has vast experience in Projection, Control Room Applications, Corporate Audio Visual, Digital Cinema, Out of Home Digital Media, Digital Signage, Digital Menus, VoIP, Video On Demand and Home Theatre applications. This experience now powers Primary Colours, the digital display services company he founded with Ashendra Singh in 2017.

Areas of Expertise

  • Sound Engineering
  • AV Consulting
  • OOH Digital Screens
  • Control Room Applications
  • Digital Signage


  • Sound Engineering

How can we help you?

Contact Primary Colours or submit an enquiry online.

Let’s Get Started!